The shock caused by the COVID-19 pandemic has had considerable impacts on Ghanaian businesses (World Bank Report, 2021). Over 35.7 percent of business establishments had to close during the partial lockdown in 2020, with 16.1 percent continuing to be closed after the easing of the lockdown. However, only 3.5 percent of businesses report that they received government assistance. Additionally, results from a Business Tracker Survey conducted in 2020 show that businesses report substantial uncertainty in future sales and employment, with average expectations of declines of 24 percent is sales and 15 percent in employment in the worst-case scenario. It is against this background that this training programme in ‘Business Growth and Sustainability Strategies’ has been designed. The programme aims at equipping businesses with relevant strategies to identify and develop new businesses and enter new markets to ensure operational and financial sustainability.
